The multi-layered media activity shall encompass a 360-degree aspect of communication with an appropriate blend of the following:
A planned advertising campaign in leading National Dailies shall be utilized to create awareness.
Marketing using digital technologies and medium, such as World Wide Web, mobile phones and display advertising.
Marketing using leading social media platforms and websites.
DIRECT MARKETING AND INVITATIONS
A massive direct invitation, mail and email campaign to Schools, Colleges, Institutes, Embassies, Training and Education Centers, Universities, Education Boards, Public Libraries, Education Free Zones, Government Bodies and Associations, Ministries, Media, Corporate Houses, Consultants, Banks, Retailers, Wholesalers, Distributors and Buying Agents and shall ensure qualitative target audience.
Publicity on various prominent portals through Banner space, Mailers to their members, Links, Articles and Pop-Ups shall ensure maximum footage and presence amongst the target visitors.
The media mix includes the utilization of multi-channel approach (GEC, Education, Business and News) on television.
Publicity on the leading FM Channels.
Hoardings, posters and banners shall be placed at strategic and key locations on a national level to create a constant hype amongst the target groups.
High level PR activity through previews and reviews in print and electronic media, trade journals, trade magazines, Government journals and school magazines.